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The Headline Analyzer Powered by Science Because a fascinating headline
means great writing inside

Why Headlines Matter

Headlines quote 1

A good headline can be the difference between 1,000 people and 1,000,000 people reading something.

Eli Pariser - Upworth
Headlines Quote 2

A good headline can make an advertisement good even if the picture is poor.

John Caples
Headlines Quote 3

Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy - Ogilvy, Mathers

Increase Your Traffic


There is only one goal we aim for when testing new ideas for the analyzer

If we increase the number of people who share your content, then we have done our job.

The Science of Headlines Blog

Posted by Colin Delia | 20 Aug 2017
One thing every data scientist is taught to avoid is training a machine learning model on the same data on which it is tested and validated.
Posted by Colin Delia | 12 Aug 2017
How to use the headline analyzer to find words to power your headlines.
Posted by Colin Delia | 30 Jul 2017
In this article, we analyze the headlines of ten Donald Trump stories. Analysis from our Headline Analyzer. Plus a fake Donald Trump story that was shared 1500 times in two days.

Fat Headlines is in a limited beta period. For now, you can use the headline analyzer without creating an account. Analyze Your Headlines